Q&A with Camila Roizental of Orange Accounting
At Orange Accounting, we believe in more than just crunching numbers we’re your partners in growth. We sat down with our founder and head CPA, Camila Roizental, to talk about what makes our bookkeeping services different, how we help service-based businesses succeed, and why understanding your numbers is the first step to real growth.
Q: 1. Camila, What Inspired You to Start Orange Accounting?
I worked with small business owners for years and saw the same pattern: they were passionate about their craft but overwhelmed by their finances. I knew that with the right support a reliable bookkeeping team, clear financial reports, and strategic guidance they could focus on growing instead of stressing. That’s why I built Orange Accounting—to bridge that gap and empower service businesses across South Florida.
Q: 2. What Makes Bookkeeping So Important for Service-Based Businesses?
Unlike product-based businesses, service businesses often deal with variable revenue, contractor payments, and seasonal shifts. If your books aren’t clean and current, you can’t spot trends or plan effectively. Proper bookkeeping helps owners know what’s profitable, where to cut costs, and when to invest. It’s about clarity and control.
Q: 3. What Industries Do You Specialize In?
We work with a wide range of service-based businesses from auto repair shops, law offices, and home improvement companies to physician offices, consultants, and marketing agencies. Many of our clients use tools like QuickBooks Online, Bill.com, Gusto, and Relay, and our team is well-versed in integrating those platforms to keep everything organized and running smoothly.
Q: 4. What Does Working with Orange Accounting Look Like Month to Month?
Each client gets a dedicated team that manages their books, reconciles accounts, and prepares monthly financial reports. We meet regularly to review the numbers, answer questions, and provide insights. It’s not just about compliance—it’s about using your financials to make smart business decisions. Everything is delivered on time, clearly explained, and aligned with your goals.
Q: 5. How Do Your Services Save Clients Time?
Time is the #1 pain point for business owners. We take bookkeeping, payroll coordination, expense tracking, and tax prep off your plate. That means less time in spreadsheets and more time building your business. Many of our clients say they finally feel “on top of things” for the first time in years.
Q: Are Your Services Affordable for Small Businesses?
Absolutely. We’ve designed our packages to be cost-effective without sacrificing quality. Whether you’re a solo consultant or a growing team, we have flexible monthly plans that provide real value. You’re not just paying for reports—you’re gaining a partner in your business.
Q: What Areas Do You Serve?
While we serve businesses across the U.S., we’re especially proud to support our local communities in South Florida, including cities like Doral, Plantation, Delray Beach, Hallandale Beach, Coral Springs, Boca Raton, Parkland, Deerfield Beach and Aventura. If you’re in South Florida and need a responsive, knowledgeable bookkeeping and taxes firm you’re in good hands with us.
Q: Any Final Advice for Service Business Owners?
Don’t wait until tax season or a crisis to get your books in order. When your numbers are clean and up to date, you feel more confident, make better decisions, and can truly grow your business. Partner with a team that understands your industry—and make bookkeeping your strength, not your weakness.
Ready to Get Started?
At Orange Accounting, we make bookkeeping simple, strategic, and stress-free. Reach out today to book a free consultation with Camila and the team.
